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Chenxin commercial space planning -- Dongfeng Agricultural Machinery 4S brand image store planning design construction:

Dongfeng Agricultural Machinery4SStore - brand image chain store design planning construction

Changzhou Dongfeng Agricultural Machinery Group Co., Ltd. was founded in1952It is the first batch of national first-level enterprises, national large enterprises, and currently ranks the top three large agricultural machinery groups in the agricultural machinery industry。The company mainly produces Dongfeng series of walking tractors, wheeled tractors, Donghua series of rice and wheat harvesting machinery, corn harvester, plant protection machine, cotton picker, rice transplanter, dryer and corresponding agricultural machinery, etc., is to realize the whole process of agricultural mechanization production suppliers。

In order to enhance the brand image of Dongfeng Agricultural Machinery, create a service brand flagship store, expand brand awareness and influence, and further increase sales volume, in this context, the company requires the planning and design of unique Dongfeng agricultural machinery that represents the quality of Dongfeng Agricultural Machinery4SBrand image chain store, covering product sales, prototype display, information collection, after-sales service, etc。

一、Dongfeng Agricultural machinery image functional area planning:

（1) Office Area:

1.     office

2.     Finance office

3.     Drawing room

4.     Accessories storage room

5.     General manager's office

6.     Assistant Manager's office

7.     Conference room/Training room

8.     Reference room

9.     washroom

（2）展厅：

1、   Image wall/Reception desk

2、   Negotiation area

3、   Prototype display area

4、   Accessory display area

5、   Core parts display area

（3) Three functional areas:

1.     Maintenance area

2.     Car wash area

3.     Three packages of old parts office

4.     Old parts storage area

5.     食堂

6.     Staff accommodation area

7.     Bulk warehouse

8.     Small parts warehouse

 （4Image guide system:Dragon column, door plate, reception desk, background image wall, function indication, product introduction, data rack and other brand elements

Second, Dongfeng agricultural machinery brand image store planning requirements

Third, Dongfeng Agricultural Machinery flagship store image exhibition hall core image elements:

Dongfeng Agricultural Machinery Group Company website:http://www.dfamgc.com/

Gaoyou Xingnong agricultural machinery company brand image store design and construction effect